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LetterMark - a Powerful Firm Branding Tool

 

LetterMark® Web-enhanced Email is a sophisticated interactive marketing tool designed for businesses.

 

LetterMark technology converts plain text emails into a powerful marketing branding tool by adding customized interactive templates. Your messages can include an email business card and your company logo and more. Furthermore, everyone with whom you have e-mail contact will have your contact information and by clicking can have it placed in their computer.

 

With LetterMark email, every time your employees hit “send” they extend your brand and promote your products, services, special events and news.

 

 

LetterMark applies important branding disciplines to the millions of emails sent annually.

  • Strengthens communications programs
  • Promotes firm identity / awareness
  • Stimulates internal & external cross-selling
  • Increases Website ROI by directing traffic to relevant web pages
  • Provides Active Information versus Inert Data

 

Features At A Glance
Multiple Templates: No limit on the number of templates; change templates on the fly from simple drop-down menu

Send Preview: Users' preview of their email framed in the specified template before sending and can change templates on the fly

Internal/External Emails: Automatically applies a different (or no) template on internal emails

Dynamic Republishing: Branding and contact information are always current, even in previously sent emails

Light Email: Rich email graphics and Web integration with only 0.5 KB added to each message

Downloadable Contact Info: Recipients can add sender contact information to their address book with two clicks

No Stacking: Automatically avoids “stacking” of LetterMark templates on replies and forwards

Efficient: Deploy new templates and template changes across large enterprise in seconds

Easy Installation: Over the internet for small groups; via ‘silent install’ technologies for enterprise rollouts

Easy Administration: LetterMark.net, a web-based system simplifies management for small, medium and large businesses

Tracking and Reporting: On-line reports of click-through activity and v-card downloads

 

 

 

LetterMark technology combines powerful client software with server-based delivery. The LetterMark client software on the user’s machine adds light html "instructions" to call a specified template from the LetterMark Data Center. The templates and user contact information do not travel with the email, but are called from the data center when the recipient opens the email.

 

Your email is not intercepted, re-routed or interfered with in any way on its path from source to destination.

 

updated 11/15/08

 
 9th Edition 2007™ 
 

Copyright 2006, Blackstone Legal Inc., All rights reserved.

designed & developed by P. Jacobs